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Modern slavery campaign

Modern Slavery helpline: 0800 0121 700

Modern slavery is closer than you think...

To mark national anti-slavery day (18 October), the Safer Slough Partnership is launching wave two of its award winning hard-hitting campaign to raise awareness of modern slavery.

Modern slavery is the illegal exploitation of people for personal or commercial gain. Victims are trapped in servitude, which they were deceived or coerced into and they feel they cannot leave.

Modern slavery includes:

  • sexual exploitation
  • criminal exploitation
  • forced labour and
  • domestic servitude.

It happens across the world and UK. It is also happening in Slough.

Award winning campaign

Wave 1 of the campaign in October 2018 was very visual and hit all corners of the borough.

The Modern Slavery Helpline agreed to provide the council with statistics for the number of Slough related calls it received. Calls to the helpline during the time of the campaign increased by 400%.

In June 2019, the campaign won an Outdoor Media Award, in the social impact category. The awards hosted by Clear Channel, introduced the social impact category this year to celebrate and recognise campaigns that have had a positive social impact.

Watch our winner’s video and the judges’ comments.

As a result of the success of the first wave of this campaign, members of the council’s community safety and communications teams were awarded with commendations from the borough’s Mayor.

The 2019 campaign

This campaign will last for six weeks with a range of outdoor advertising and social media messages. You will probably see our posters on buses throughout the town. We have also translated our posters into Polish, Romanian, Urdu and Punjabi.

Following the success of wave one of the campaign last year and the awareness raised across Slough we have expanded our communication materials to include posters and messages on the four different types of modern slavery.

  • Criminal exploitation
  • Domestic servitude
  • Sexual exploitation
  • Forced labour

There are five questions which may indicate that someone is a victim of modern slavery. These are:

  1. Are you living the life you expected to live before coming here?
  2. Does someone have control of your identity documents or passport and bank card?
  3. If you wanted to leave your job or accommodation, would someone stop you?
  4. Have you ever been threatened if you do not do as you are told?
  5. Are you able to make contact with your family and friends when you want?

It is hoped that as a result of this awareness campaign, more people will come forward and report any instances of modern slavery by calling the Modern Slavery Helpline on 08000 121 700.

You can also call 999 in an emergency or 101 if you have a concern about modern slavery.

For more information visit the Unseen UK website.

If you want to help raise awareness of modern slavery in Slough, there are a number of ways you can help.

  • Follow us on twitter @SloughCouncil and retweet our modern slavery tweets.
  • Save the useful apps below on your phone to help recognise and report modern slavery.
  • Download our posters and share on social media.
  • Share the five questions with friends, family and colleagues.

Useful Apps

  • Safe Car Wash – Help end modern slavery in hand car washes with the Safe Car Wash App. Modern slavery is happening in car washes across the country. But only with anecdotal evidence, and partial understanding of the scale of the problem, law enforcement need the public’s help to map this issue. The Safe Car Wash App has been created to mobilise communities and help gather information about hand car washes in the UK.
    Download the Safe Car Wash App on your phone and use it every time you go to a hand car wash. The app will take you through the most obvious indicators of modern slavery, asking you questions to determine whether those signs are present or not, If there is a high likelihood of modern slavery in the car wash, you will be prompted to call the Modern Slavery Helpline on 0800 0121 700.
  • Unseen – recognise and report modern slavery or seek help through the Unseen App. The Unseen App provides a guide to understanding how women, men and children can be exploited and spotting the signs of modern slavery. It also makes reporting concerns or suspicions to Unseen’s Modern Slavery Helpline easy – you can either fill in a report or call direct at the click of a button.


To help spread the message about modern slavery, here are some materials you might want to use in your organisation.

For translated versions of the poster, email